Over the last 6 months, I’ve had the fortunate opportunity to work on a rebranding project with CLEARAS WATER RECOVERY. The client compared this work to making sausage. “The ingredients are not remarkable, and the process is messy, but the final product sure is enjoyable.”
Here’s a look at some of the brand collateral we created during this process.
1. Name. We began with a list of 50+ names and settled on Clearas Water Recovery due to our ability to secure the business name and the domain clearaswater.com.
2. Logo. The company efficiently cleans water using a sustainable, biological process. The logo is designed to reflect this value proposition.
3. Video. The company is working on a new installation in Cape Cod and needed a 4 minute video to play on a loop during the opening reception. We’ve also embedded this video into their webpage and the company will use the video to open presentations or email directly to perspective clients.
4. Website. Frequently the first and most important brand experience is the website. We constructed a new web presence encompassing all of the brand elements. This includes a multi-media experience designed to reach the target market through several mediums.
The five touch points highlighted above were created in a systematic process beginning with a marketing blueprint to build a foundation. The basis of this work includes a deeper dive into marketing communications and multiple revisions along the way. Moving forward, we will focus on content creation and adjustments to better position the brand. After all, brand collateral doesn’t make a brand.
Your Brand is not what YOU say it is. It is what THEY say it is.