Last week I set up Lotic’s brand page on Google +. Here’s the link. I haven’t determined my media strategy for this new tool, but wanted to make sure I secured a place marker for when this time comes.
Pursuing this new channel made me take a step back and think about how and why I use digital media in the world of water. Highlighted below are the various digital media channels I’m leveraging and why.
Why: Twitter is my favorite digital media tool. Not as a megaphone for blasting content, but instead as a set of headphones for listening to the market. This gets even better with a client application (tweetdeck and hootesuite are my two favorites). These clients enable you to filter content so you hear only what you want to hear. Specifically, the search columns allow you to target specific content (e.g. water communications) so anytime, anyone, anywhere in the world tweets “water communications” it appears on my tweet deck.
Why: Similar to twitter, strategic use of Google Alerts allows you to aggregate and filter relevant content found on the world wide web. Some of this content is duplicated by tweets, but I always find some gems missed by tweeps (yes, peeps on twitter are tweeps). You can have daily Alerts emailed to you, but I prefer to stream the content via Google Reader.
Why: Yes, Linked In provides value that Twitter and Google Alerts cannot capture. I utilize Linked In group pages, which allows me to survey content on the topics of interest and even engage in conversations with like-minded water and marketing professionals. Linked In also provides access to a digital “networking engine” for recommendations and referrals.
Why: Look familiar? I hope so. Unlike the other tools, the blog is not my headphones, it’s my voice. My authentic and transparent voice. It also increases efficiency. How? When someone calls me and ask me about investing in water rights, I send them this link. When someone asks about Water Restoration Certificates, I send them this link. When someone asks about my work with water rights and ecosystem services, I send them this link. When someone asks about my digital or social media, I’ll send them the link of this very post.
The blog also allows me to explore content and think about new and innovative ideas. It provides a framework to develop these concepts and share these thoughts with others.
As I began this post, Google + is my latest channel, because an estimated 54 million users can’t be ignored. I’ll start by sharing the link to this post and see where it takes me.
This is my digital media story. I welcome any digital media tricks, tips or insight, you’d like to share.
Thanks for listening.