I wanted to take the time to applaud and reshare a California Water Rights Checklist provided by Wes Stickland from Brownstein | Hyatt | Farber | Schreck. My impetus to share is four fold:
2. I liked this marketing piece. It adds value to the target market (water rights holders) – for free – and positions Brownstein/Hyatt as a thought leader in this market. It also frames the problem (water right filings), and need for their services, in a less obvious means.
3. It highlights the complexity, red tape, and inefficiency that still exists in water rights markets. Seriously, a 28 cell table and 3 pages of text is necessary to keep up with water rights filings in California? More importantly, what’s the larger economic gain from all these filings?
4. I have a
small large obsession with checklists. Long before checklists were recognized as life saving devices, I was a compulsive checklist user. My latest and favorite checklist tool is Todoist. I can know mark this blog off of my “Lotic Media” checklist.