
I just received a request from the Environmental Leader asking me to share a quote for a lesson learned in 2011. Not surprisingly, this made me reflect on 2011 in a level that far surpassed this request. I felt inclined to share.
1. Water is a big deal. WATER is becoming a media darling and this makes for exciting times within this industry. In spirit of this simple thought, I couldn’t help but have some fun with the question: Is water a big deal?
2. Water markets are highly localized and fragmented. In 2011, I had the fortunate opportunity to attend and present at water conferences across the county. After each of these experiences, I was reminded of the localized and fragmented nature of these water markets.
3. Never trust a water right. A lesson learned in 2010, but I was frequently reminded of this lesson in 2011.
4. If it’s quick its not a water deal. I filed the first change to water marketing in the state of Montana in October. This project is two years and running…. emphasis on running.
5. Water Banks rule. In continuation of #4 above, I had the fortunate opportunity to work on some water banking projects in 2011. Here’s a link to a recent article on the topic. I’ve always felt strongly about water banks’ role in water markets of the West and this feeling was strengthened in 2011.
6. We need wetlands. Wetlands: filter water, mitigate floods, house fish and wildlife, increase species diversity, recharge aquifers… Wetlands have long provided vital ecosystem services. Reallocating water rights to wetlands use provides an opportunity to secure these eco-assets and capitalize on future aquifer recharge markets.
7. Stories Spread. Story telling is the ultimate transmission of ideas, concepts, brands, etc. The art of a well crafted and positioned story can help overcome the complexity associated with water and ecosystem markets.
8. Try. It is well documented and I learned first hand in 2011, “trying things” is the basis for growth and innovation.
9. Experiments in good tasting Spaghetti. If you review, Lotic’s book of business you’ll see a wide range of services. One of my MBA professor’s even accused me of executing the Spaghetti approach. This consists of throwing Spaghetti against the wall and seeing which one sticks. In 2011, I started focusing specifically on the Spaghetti that tasted the best. AKA, do what you love, love what you do.
10. Change. Change drives markets. Change also sustains business. Look for changes in 2012.
11. Thanks. Can thankfulness really be a lesson? I think so. Thanks for listening.